Your Guide Through the Most Complex Terrain

For over 20 years, Tanya Wheeless has been at the center of some of the most visible and complex challenges in business, sports, and public policy. Unlike other strategists, Tanya operates at the unique intersection of multiple high-stakes fields:

· As an attorney, she learned the power of rigorous analysis, evidence-based argument, and navigating complex regulatory frameworks.
· As a sports executive, she mastered the art of high-pressure, public-facing transactions, brand management, and building consensus among strong-willed stakeholders.
· As a political strategist, she developed a deep understanding of public persuasion, narrative shaping, and influencing powerful institutions and lawmakers.

This singular journey revealed a universal truth: the principles of winning are the same, whether in a courtroom, a league office, or a corporate boardroom.

Tanya founded apex. to bring this unparalleled, multidimensional perspective to leaders who are ready to transform their most daunting challenges into their most definitive successes.

Services

Traditional consulting operates in silos. At apex. we operate at the convergence of business imperatives, influence and persuasion, providing integrated strategies that account for every variable.

  • You operate in a high-pressure world where the difference between winning and losing is measured by inches and milliseconds.

    Our founder’s career has been a masterclass in managing that exact pressure.

    Let us help you align your internal team to perform as a single-unit, take ownership of your public narrative and craft strategies that maximize collaboration and franchise value.

  • Think of apex. as your Chief of Staff meets Head of Strategic Initiatives.

    We can be a force multiplier serving as your confidential, external strategic partner for navigating pivotal decisions, managing complex stakeholder and team dynamics, and identifying the friction in your operations to free up your time and maximize success.

  • Mobilize your internal team, persuade customers and align external partners with messaging and strategy rooted in proven campaign tactics and emotionally intelligent leadership.

  • When a challenge becomes public, we provide the playbook and real-time counsel to navigate media, key stakeholders and the court of public opinion simultaneously.

Contact

Contact us

Interested in working together? Let’s start a conversation.